Google Search Engine Optimisation – SEO
Getting your website on google is important although what many people don’t know is that website design and getting on the first page of google are two separate things.
After you have designed your website if it has not been designed correctly then it can be a costly exercise to then get your website to a standard which will rank your site within the top 3 positions of google.
When we design websites we give you a good headstart.
The construction and navigation of your website goes a long way to getting on the front page of google in your industry which is why we design your site with long term results in mind.
Heres 3 points you need to know before having your website designed.
1. Keywords: when people search in google for products and services they use specific words and phrases, before your site is even started we do a keyword analysis so each page of your website is targeting keywords which people use to search for the products and services your provide.
2. Links: internal links within your website need to have the correct destination and the correct “anchor text”.
Anchor text is the words that are connected to a page within your site. This makes google see that pages within your site are directly related to searches that people are making on keywords that are relevant to what you are selling.
When you use our content writing system you’ll have our “insider secrets” for writing the right things on your pages so we can make links that bring you more internet traffic.
3. Invisible factors: there are things behind the scenes like “meta tags”, “page titles” and “directory names” that are highly critical when designing your website in a way that makes Google know your website is well structured and has relevant information for people who are searching for the products and services you provide.
When building your website these are factors that are not normally included in the initial website package, they usually fall under the category of “additional search engine optimisation services” but, we don’t think this is fair.
A website is a big investment for any business big or small and getting results is the focus of all your marketing.
Many people see a website as an “online presence” or an “online brochure” but these days it is a major part of your marketing process and getting a website that doesn’t get you results from the search engine means you are only getting half a website, even if it looks amazing.
When you get a website from United Innovation you are getting a platform that is build with the goal of getting you more leads and converting those leads into sales. If you aren’t being found by people searching in google then it is like having a shopfront with no exposure.
